SOOTHE , a non-profit campaign for more social interaction and parties to SOOTHE existential dread, overwhelming nihilism, intense stress and relief from responsibility.
I wanted to play with the idea of questioning the meaning, purpose, and value of our lives and how that contemplation can sometimes have a negative impact, SOOTHE’s solution is to party! The print and social media channels are somewhat vague as to what SOOTHE’s purpose is, but they are designed purposefully in this way to evoke curiosity and prompt people to visit SOOTHE’s website, where people will find information on how to curb existential dread, terror, nihilism etc with our god given right to get loose, safely of course.
SOOTHE exists to remind people to take a step back from life, this isn’t a race and work, university, responsibility, and the world will still be here tomorrow. SOOTHE will teach people how to SOOTHE their worries, through the power of partying
